Strategic communication is of key importance and penetrates all HumanRights360’s actions and interventions. It aims to establish an inclusive narrative for all people we interact with, through our programs.
Refugees, migrants, homeless, ex-prisoners, people on the street, and other vulnerable groups are often the victims of a toxic rhetoric that not only targets them, but also misinforms the general public about their situation and their everyday challenges.
Through strategic communication, we try to put a stop to the narratives of fear, insecurity, invasion and threat, because they cultivate and maintain the risk of exclusion. As a first step in our endeavor, we promote the separation of people’s anxieties and fears from toxic narratives.
The “road map” of this effort was, initially, the research of the organization “More in Common” on the national identity and the attitude of Greeks on the issues of migration and refugees, undertaken by Ipsos Greece and funded by The Social Change Initiative. HumanRights360 has facilitated the Greek edition of the report.
Inter alia, this research showed that “overall, Greeks are more likely to express sympathy for refugees and reject the tendency to blame migrants for their situation.” This conclusion was one of the reasons that motivated us to focus on the positive narrative that helps build a cohesive society and not on highlighting discrimination and differences.
Specifically on migration issues, a crucial finding of this research is that, in most countries there is a large group of people at the center of society who are neither for nor against migration -they are just confused and concerned about various issues related to migration. We call this group “the movable middle”. In order to change the agenda and manage to stop the predominance of the most conservative reflexes and reach the goal of inclusive narratives, we must try to sensitize this audience.
Extending the above findings to other vulnerable groups, we try at the same time, to clarify, each time, the real conditions, to intensify the effort to dispel misinformation and fake news. Every campaign is built on this data, following the theory of change that we want to achieve.